Hardware-leadgen | Proven Meetings

Lead Generation for a Hardware Company

Brimit is a Belarus-based company with offices in the Netherlands, the UAE, and Poland. While the company specializes in Salesforce solutions, it has also built an in-house team with expertise in hardware development and several successful projects delivered for large enterprises in the Belarusian market.

What did they want?

To test the niche and evaluate market demand for their hardware development services.
To generate leads for further conversion into contracts.

Initial situation

The company had no dedicated specialists or tools for cold outreach lead generation.
They had a full technical team with a team lead in place.
No time to quickly launch an in-house lead generation process.

How did we start?

We began with a Discovery phase: together with the client we defined ICP, value proposition, and unique selling points. A dedicated specialist was assigned to the project.

Outreach process

Cold Email Outreach

Used 3 mailboxes, targeting 1,500–2,000 contacts per month.
Started with 200–300 contacts for initial campaign calibration.

LinkedIn Outreach

Used the client’s LinkedIn profiles.
Lists were pre-approved to ensure 85% relevance.
Monthly outreach volume: 1,000–1,500 contacts.
Multiple hypotheses tested across markets since responses varied.

Reports were shared bi-weekly, with monthly summary reports delivered to the client.

Lead qualification & meetings

Leads were qualified via needs-based questions.
If relevant, calls were scheduled directly with prospects.

Hypotheses tested (within 6 months)

Subcontracting services.
Manufacturers needing custom device development.
Startups seeking support with development and testing.
Companies in Smart Home, Smart City, engineering services, transport & logistics.
Lead generation through industry-specific trade shows.

Challenges

“No-name” company factor: We focused on short, clear descriptions of case studies and value delivered, which helped build trust and open conversations.
ICP focus: Since the company was testing the market, our role was to help them better understand which types of clients would be most interested.

Our advantages that helped the client

In-depth knowledge of the hardware industry.
Thorough research before building contact lists.
Strong networking approach.
Ability to establish a dialogue with leads in a way that avoided spam perception and encouraged positive feedback.

Results

First meetings were booked within 2 weeks of starting outreach.
On average, 3 to 7 meetings per month, depending on the niche.

Alexey Khodakovsky, CEO / Head of IoT Department at Brimit:

"I'd like to thank the Proven Meetings team and personally Alexander Kharlap for the highly productive cooperation.

Our goal was to test the IoT Development direction and generate leads in the EU, North America, and MENA markets. We lacked the resources to quickly launch outreach and test hypotheses on our own.

Proven Meetings took full ownership of the lead generation cycle — from hypothesis building to booking qualified meetings and providing transparent reporting. Everything was done clearly, on time, and with full accountability, saving us the effort of hiring, onboarding, and setting up internal processes.

Their proactive and results-driven approach consistently brought value. We gained clarity on which niches fit our expertise best and where to focus our market expansion efforts.

I highly recommend Proven Meetings as a reliable and effective partner."