Lead Generation for Custom Animation & Localization Services
Alconost is a company providing localization and custom animation services. Their clients include Hewlett Packard, Aliexpress, Kaspersky, China Airlines, Ecwid, Navmii, Bitrix24, and Regula.
What did they want?
To find new clients in North America and Europe within the E-Learning and iGaming industries.
The main buying motivation for clients was the understanding that high-quality animation helps boost brand awareness, attract new audiences, and improve customer experience. Most orders focused on explainer videos and training content.
Additionally, outreach to Enterprise-level companies across various tech-related sectors was conducted over a 1.5-month period.
Initial situation
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Animation was an additional business line used to diversify revenue.
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E-Learning and iGaming niches had not been explored and didn’t generate a steady stream of orders.
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Outreach to Enterprise companies was challenging due to decision-makers being overloaded with offers, distrust of new vendors, and complex procurement structures.
Where we started
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Conducted research and built target company & contact lists using Sales Navigator, Clay, and other tools.
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Set up the outreach process: three LinkedIn profiles were allocated for campaigns — two well-established profiles for E-Learning and one newer profile for iGaming.
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Adjusted activity schedules according to business hours of the target regions.
How outreach was run
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Parallel outreach was conducted from all three profiles.
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Messages and emails were tailored to industry specifics and decision-maker interests.
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Bi-weekly syncs were held with the client.
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All lead data was recorded in the company’s CRM.
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Monthly summary reports were prepared covering reach, response rates, and results.
Challenges
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Overheated market: decision-makers receive dozens of similar offers daily.
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Competition with AI solutions that can partially replace custom animation.
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High entry barriers and long approval cycles within Enterprise companies.
Strengths our team brought
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Deep understanding of marketing teams’ needs in target industries.
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Ability to effectively use AI for high-quality research and hypothesis generation.
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Flexible approach to tailoring outreach by industry and segment.
Results
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On average, 2 qualified meetings were booked per month.
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Average email open rates:
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SMB segment — 56%
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Enterprise segment — 46.9%
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Eugene Evdokimchik, Head of Partnership at Alconost:
"I highly recommend the B2B lead generation agency Proven Meetings. The team thoroughly studied the needs of SMB companies in the E-learning and iGaming niches for custom animation, and also helped us attract Enterprise clients. My colleagues and I were very satisfied with the collaboration and confidently recommend Proven Meetings for partnership.
I especially want to highlight their proactivity in formulating hypotheses, their flexibility, and their ability to quickly adapt to client requests. The Proven Meetings team has proven itself in working with SMB companies and additionally helped us further explore the E-learning niches for our business."